The Importance of Web Design. Fac53. James Glenny. Designer. 0161 408 00 53. 07528 45 30 29. Skype; fac53-design. Branding. Identity. Web Design. Design Consultancy. Brochure Design. Leaflet Design. Freelance. Manchester.

Fac53Design.

Ph.
0161 408 00 53. / 07528 45 30 29..
Em.
Here.

Freelance Designer James Glenny.

Projects.
Identity. Web. Print.

Home | About Web.

Web Wonders

Web design isn’t art. It involves a whole collection of different skills — from copywriting and typography to layout and art — all fused together to create an interface that not only features a pleasant aesthetic but that communicates function and facilitates easy access to its content.

But in order to combine all these elements of Web design together and achieve successful results you must have a clear direction, a direction that will guide each and every aspect of your design towards common goals.

Think Strategically.

Strategic design is the fusion of your organizational goals with every aspect of your design process. You aren’t simply designing a user interface that looks good and is usable and accessible. You’re designing an interface that will help you accomplish your organization’s objectives.

Establish your Goals.
Remember - a website isn’t a piece of art; it’s an interface that serves a function.
That function may be to sell products, to deliver informational content, to entertain, to inform or to provide access to a service. Whatever that function is, your design must focus on fulfilling it.

Identify your Audience.
Who your audience is will play a big role in how your website should look and function. There are many demographics here that can influence your design, ones like age, gender, profession and technical competency. A computer game website for a younger audience needs a different style than that of a serious business journal. Usability should play a bigger role for older and less technically savvy audiences.
Who your audience is will not only influence the general aesthetic of the website but will also determine a lot of smaller details, like font sizes, so make sure you’re clear about who will be using your website.

Determine your Brand Image.
Think about color. Think about the feel you want to achieve and emotions you wish to elicit. Your design should embody the personality and character of your brand. Everything has a brand; even if you don’t sell a product or service — for example, if you run a blog — your website still has a certain feel that makes an impression on your visitors. Decide what that impression should be.

Goal-driven design direction.
You’ve established the purpose of your website, set some goals you want to achieve, identified your audience and determined your brand image. You can now proceed to implement it. So how do you make design decisions sync with your strategy?

Make the “About” snippet on your landing page as clear and concise as possible. Your visitors must not have any confusion about the function of your website.

Use color and contrast to make the registration button or link stand out. If people can’t find it, then you won’t get many sign-ups.

Streamline the registration process by removing unnecessary and optional elements; people can fill those out later. If the form looks long, people may be put off of filling it in.

Your goals may vary, but the strategy is the same: shape and focus all the design elements towards meeting those goals.

If you think that you can't afford to design a identity when starting your business, consider the outcomes -- how can you afford not to?

Fac53' experience means your web project hits right-on-target and on time.
So give us a call or email Fac53 and see how quick and easy it is to get your website up, running and designed.

Fac53 sites achieve great successes with effective design:

• Calls to action? Effective? Prominent?
• Case Studies?
• 'Stickiness?' They come. Will they stay?
• Advertising? On Site. Off Site.
• PPC. SEO.

Projects undertaken at Fac53.			Get Recognised. Identity Design.			The Beast That Never Sleeps. Web Design.			Look Inside. Brochure Design.
				The single most important signifying element of business... Recognise!			A well designed website will draw people back. Find out how Fac53 can make your site deliver...			From 4/PP single runs to 100/PP full colour brochures, corporate guidelines and reports - Fac53 has it covered!

			Say It Loud. Advert Design.			Stand. And Deliver. Exhibition Design.			Let's Make It Work. Site Audit.
				Local press? National press? Let Fac53 give you the coverage you need.			Exhibiting this year at a trade show? Let Fac53 help you with your shopfront to the world!			Let Fac53 look at your site with an initial consultation - we can make it work better for you.

Stop. Look. Listen.			Listen In. Playlist.			Look At. Interesting.			About. Fac53.
				Listen to what's playing on the Fac53 studio stereo this month.			A few things which make us look, think about and want to return to, here at Fac53.			With 10 years experience in the industry here are a few reasons why to choose Fac53.

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