The Importance of a Logo and Marketing Materials

You will look like a very small business.
Large, successful businesses would never consider doing business without professional, originally designed marketing materials. Using materials that are not professionally designed (i.e., Microsoft or Vistaprint templates) makes your business appear even smaller and can possibly indicate that you cannot perform to or meet the standards required.

You will look unpolished and rough.
Not having that professional "look and feel" can make it appear as though your business does not matter to you. Customers may get the impression that you do not care about the way your business presents itself, which might indicate that you would not care about the quality of your work or the way that your work reflects upon their business.

You will look unfocused.
Unprofessional, uncoordinated marketing materials can make your business look shoddy. If you have a business card with one look and feel and a website with another, this creates a confused -- and confusing -- 'brand' and feel for your business. This can also cause an identity crisis for a small business. When looking at your differently designed materials, potential clients may be fooled into thinking that they are looking at materials that represent different companies.

A strong visual identity helps to create this by contributing to your business's visibility, credibility, and memorability -- three factors that will help your business to grow and achieve success. So, while putting off your identity development may seem like a prudent idea from a cash-flow point of view, it could result in your business never getting off the ground. It can also lead to your business folding when it would otherwise succeed.



If you think that you can't afford to design a identity when starting your business, consider the outcomes -- how can you afford not to?.
So give us a call or email Fac53 and see how quick and easy it is to get your identity up to scratch. First impressions last.