Advertising Design. Fac53. James Glenny. Designer. 0161 408 00 53. 07528 45 30 29. Skype; fac53-design. Branding. Identity. Web Design. Design Consultancy. Brochure Design. Leaflet Design. Freelance. Manchester.

Fac53Design.

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Freelance Designer James Glenny.

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Home | Advert Design.

Advertise.
Say it LOUDER!

Everybody likes an advert.
But, how many adverts can you remember or recognise?

if you cant remember more than 5 and thats 5 advertisements you have not seen on television the advert hasn't worked.

5 keypoints. And not a bulletpoint insight.

There are five key elements in a well-managed advertising campaign:

1: Set Advertising Objectives
An advertising objective is a specific communication task to be achieved with a specific target audience during a specified period of time. Advertising objectives fall into three main categories:
To inform - tell customers about a new product
To persuade - encourage customers to switch to a different brand
To remind - remind buyers where to find a product

2: Set the Advertising Budget
Marketers should remember that the role of advertising is to create demand for a product. The amount spent on advertising should be relevant to the potential sales impact of the campaign. This, in turn will reflect the characteristics of the product being advertised.

For example, new products tend to need a larger advertising budget to help build awareness and to encourage consumers to trial the product.

A product that is highly differentiated may also need more advertising to help set it apart from the competition - emphasising the points of difference.

Setting the advertising budget is not easy - how can a business predict the right amount to spend. Which parts of the advertising campaign will work best and which will have relatively little effect? Often businesses use "rules-of-thumb" (e.g. advertising/sales ratio) as a guide to set the budget.

3: Determine the key Advertising Messages
Spending a lot on advertising does not guarantee success (witness the infamous John Cleese campaign for Sainsbury). Research suggests that the clarity of the advertising message is often more important than the amount spent. The advertising message must be carefully targeted to impact the target customer audience.
A successful advertising message should have the following characteristics:
Meaningful - customers should find the message relevant
Distinctive - capture the customer's attention
Believable - a difficult task, since research suggests most consumers doubt the truth of advertising in general

4: Decide which Advertising Media to Use
There are a variety of advertising media from which to chose. A campaign may use one or more of the media alternatives. The key factors in choosing the right media include:
Reach
Frequency
Media Impact

5: Evaluate the results of the Advertising Campaign
The evaluation of an advertising campaign should focus on two key areas:
The Communication Effects - is the intended message being communicated effectively and to the intended audience?
The Sales Effects - has the campaign generated the intended sales growth.
This second area is made easier to measure by using site statistics and reviewing advertising methods and styles on a monthly basis so the customer does not become screenblind especially if they are a regular visitor to your business' website.

Fac53' experience means your advert and sales promotional material come in on budget and on time.
So give us a call or email Fac53 and see how quick and easy it is to get your advert designed and returning results for you and your business.

Fac53 advertising clients experience include:

• First Choice Airways
• LDV Vans
• ToyTown (Leeds)
• GUS (Great Universal Stores)
• Kays
• Cowgill Holloway Accountants
• RSPCA
• LateRooms.com
• Royal Sun Alliance

Projects undertaken at Fac53.			Get Recognised. Identity Design.			The Beast That Never Sleeps. Web Design.			Look Inside. Brochure Design.
				The single most important signifying element of business... Recognise!			A well designed website will draw people back. Find out how Fac53 can make your site deliver...			From 4/PP single runs to 100/PP full colour brochures, corporate guidelines and reports - Fac53 has it covered!

			Say It Loud. Advert Design.			Stand. And Deliver. Exhibition Design.			Let's Make It Work. Site Audit.
				Local press? National press? Let Fac53 give you the coverage you need.			Exhibiting this year at a trade show? Let Fac53 help you with your shopfront to the world!			Let Fac53 look at your site with an initial consultation - we can make it work better for you.

Stop. Look. Listen.			Listen In. Playlist.			Look At. Interesting.			About. Fac53.
				Listen to what's playing on the Fac53 studio stereo this month.			A few things which make us look, think about and want to return to, here at Fac53.			With 10 years experience in the industry here are a few reasons why to choose Fac53.

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